Babybel is a brand of cheese sold internationally. The Bel Group introduced Babybel in 1952 and in 1977 Mini Babybel was launched in France. In 1979, Mini Babybel was launched in the U.S. under the Laughing Cow umbrella brand. As of 2011, Mini Babybel is sold in North America, South America, Europe, Africa, Australia, and Asia. As of March 2011, 75% of all Mini Babybel cheese is eaten outside of France. The brand is marketed as a natural, convenient snack. Flavors distributed in the U.S. are created in Leitchfield, Kentucky, and at times in France.
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