Aussie is an international cosmetics brand. Its products are focused solely on hair care, such as shampoos, conditioners, hair serums, gels and sprays. It is marketed as a product of Australia due to its inclusion of certain natural ingredients found from the country itself. Thus, its logo is a kangaroo, and, similarly, its slogan is “Roo Your ‘Do!”. However, the brand is in fact manufactured by Procter & Gamble, an American company, which bought the brand in 2003. The brand was particularly successful in 2004, when P&G had US$55 billion in sales (the brand sales was unknown). Aussie manufactures hair product collections for straight, wavy and curly hair to fix problems such as frizz, dryness, flat hair, and damaged hair. Aussie’s celebrity stylist is Sarah Potempa. The product was sold in Australia prior to 1990, but was phased out during the 1990s and the product has been focused on the British and American markets.
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